Brief description
The project relates to the efficient organization of road freight transport and routes using advanced technologies. The goal is development of the HUBBIG Marketplace platform for organizing cargo transportation and increasing readiness for commercialization of innovative products.
Target groups include carriers (companies that own trucks) and companies that need to transport goods to specific locations. Freight forwarders specify goods and create offers through the platform; carriers accept or counter-offer; the sender chooses the best option.
Expected results
A virtual negotiation process connecting shippers and carriers directly, improving transparency and efficiency in European road freight logistics.