{"id":1593,"date":"2025-03-17T10:34:47","date_gmt":"2025-03-17T10:34:47","guid":{"rendered":"https:\/\/hubbig.com\/road-transport-tariffs-the-key-to-efficient-and-competitive-freight-transport\/"},"modified":"2026-04-09T09:00:30","modified_gmt":"2026-04-09T09:00:30","slug":"road-transport-tariffs-the-key-to-efficient-and-competitive-freight-transport","status":"publish","type":"post","link":"https:\/\/hubbig.com\/en\/road-transport-tariffs-the-key-to-efficient-and-competitive-freight-transport\/","title":{"rendered":"Road Freight Rates: How to Calculate and Optimize Transport Costs"},"content":{"rendered":"<div class=\"root-eb-toc-fuo9q wp-block-essential-blocks-table-of-contents\"><div class=\"eb-parent-wrapper eb-parent-eb-toc-fuo9q \"><div class=\"eb-toc-container eb-toc-fuo9q  eb-toc-is-not-sticky eb-toc-not-collapsible eb-toc-initially-not-collapsed eb-toc-scrollToTop style-1 list-style-none\" data-scroll-top=\"false\" data-scroll-top-icon=\"fas fa-angle-up\" data-collapsible=\"false\" data-sticky-hide-mobile=\"false\" data-sticky=\"false\" data-scroll-target=\"scroll_to_toc\" data-copy-link=\"false\" data-editor-type=\"\" data-hide-desktop=\"false\" data-hide-tab=\"false\" data-hide-mobile=\"false\" data-itemCollapsed=\"false\" data-highlight-scroll=\"false\"><div class=\"eb-toc-header\"><h2 class=\"eb-toc-title\">Content:<\/h2><\/div><div class=\"eb-toc-wrapper \" data-headers=\"[{&quot;level&quot;:2,&quot;content&quot;:&quot;What Are Road Freight Rates and Why Are They Important?&quot;,&quot;text&quot;:&quot;What Are Road Freight Rates and Why Are They Important?&quot;,&quot;link&quot;:&quot;what-are-road-freight-rates-and-why-are-they-important&quot;},{&quot;level&quot;:2,&quot;content&quot;:&quot;Key Factors That Affect Transport Costs&quot;,&quot;text&quot;:&quot;Key Factors That Affect Transport Costs&quot;,&quot;link&quot;:&quot;key-factors-that-affect-transport-costs&quot;},{&quot;level&quot;:3,&quot;content&quot;:&quot;Fuel Costs&quot;,&quot;text&quot;:&quot;Fuel Costs&quot;,&quot;link&quot;:&quot;fuel-costs&quot;},{&quot;level&quot;:3,&quot;content&quot;:&quot;Distance and Route&quot;,&quot;text&quot;:&quot;Distance and Route&quot;,&quot;link&quot;:&quot;distance-and-route&quot;},{&quot;level&quot;:3,&quot;content&quot;:&quot;Type of Cargo&quot;,&quot;text&quot;:&quot;Type of Cargo&quot;,&quot;link&quot;:&quot;type-of-cargo&quot;},{&quot;level&quot;:3,&quot;content&quot;:&quot;Labor Costs&quot;,&quot;text&quot;:&quot;Labor Costs&quot;,&quot;link&quot;:&quot;labor-costs&quot;},{&quot;level&quot;:2,&quot;content&quot;:&quot;Types of Tariffs in Road Freight Transport&quot;,&quot;text&quot;:&quot;Types of Tariffs in Road Freight Transport&quot;,&quot;link&quot;:&quot;types-of-tariffs-in-road-freight-transport&quot;},{&quot;level&quot;:3,&quot;content&quot;:&quot;Fixed Tariffs&quot;,&quot;text&quot;:&quot;Fixed Tariffs&quot;,&quot;link&quot;:&quot;fixed-tariffs&quot;},{&quot;level&quot;:3,&quot;content&quot;:&quot;Variable Tariffs&quot;,&quot;text&quot;:&quot;Variable Tariffs&quot;,&quot;link&quot;:&quot;variable-tariffs&quot;},{&quot;level&quot;:3,&quot;content&quot;:&quot;Dynamic Tariffs&quot;,&quot;text&quot;:&quot;Dynamic Tariffs&quot;,&quot;link&quot;:&quot;dynamic-tariffs&quot;},{&quot;level&quot;:2,&quot;content&quot;:&quot;How to Calculate Transport Costs (A Practical Example)&quot;,&quot;text&quot;:&quot;How to Calculate Transport Costs (A Practical Example)&quot;,&quot;link&quot;:&quot;how-to-calculate-transport-costs-a-practical-example&quot;},{&quot;level&quot;:3,&quot;content&quot;:&quot;Basic Formula:&quot;,&quot;text&quot;:&quot;Basic Formula:&quot;,&quot;link&quot;:&quot;basic-formula&quot;},{&quot;level&quot;:3,&quot;content&quot;:&quot;Example:&quot;,&quot;text&quot;:&quot;Example:&quot;,&quot;link&quot;:&quot;example&quot;},{&quot;level&quot;:2,&quot;content&quot;:&quot;How to Optimize Tariffs and Increase Profitability&quot;,&quot;text&quot;:&quot;How to Optimize Tariffs and Increase Profitability&quot;,&quot;link&quot;:&quot;how-to-optimize-tariffs-and-increase-profitability&quot;},{&quot;level&quot;:2,&quot;content&quot;:&quot;The Impact of Digitalization on Transport Tariffs&quot;,&quot;text&quot;:&quot;The Impact of Digitalization on Transport Tariffs&quot;,&quot;link&quot;:&quot;the-impact-of-digitalization-on-transport-tariffs&quot;},{&quot;level&quot;:2,&quot;content&quot;:&quot;The Future of Tariffs in Road Transport&quot;,&quot;text&quot;:&quot;The Future of Tariffs in Road Transport&quot;,&quot;link&quot;:&quot;the-future-of-tariffs-in-road-transport&quot;},{&quot;level&quot;:2,&quot;content&quot;:&quot;Conclusion&quot;,&quot;text&quot;:&quot;Conclusion&quot;,&quot;link&quot;:&quot;conclusion&quot;}]\" data-visible=\"[true,true,true,true,true,true]\" data-delete-headers=\"[{&quot;label&quot;:&quot;\\u0160to su tarife u cestovnom prometu i za\\u0161to su va\\u017ene?&quot;,&quot;value&quot;:&quot;\\u0161to-su-tarife-u-cestovnom-prometu-i-za\\u0161to-su-va\\u017ene&quot;,&quot;isDelete&quot;:false},{&quot;label&quot;:&quot;Klju\\u010dni faktori koji utje\\u010du na cijenu prijevoza&quot;,&quot;value&quot;:&quot;klju\\u010dni-faktori-koji-utje\\u010du-na-cijenu-prijevoza&quot;,&quot;isDelete&quot;:false},{&quot;label&quot;:&quot;Tro\\u0161kovi goriva&quot;,&quot;value&quot;:&quot;tro\\u0161kovi-goriva&quot;,&quot;isDelete&quot;:false},{&quot;label&quot;:&quot;Udaljenost i ruta&quot;,&quot;value&quot;:&quot;udaljenost-i-ruta&quot;,&quot;isDelete&quot;:false},{&quot;label&quot;:&quot;Vrsta tereta&quot;,&quot;value&quot;:&quot;vrsta-tereta&quot;,&quot;isDelete&quot;:false},{&quot;label&quot;:&quot;Tro\\u0161kovi rada&quot;,&quot;value&quot;:&quot;tro\\u0161kovi-rada&quot;,&quot;isDelete&quot;:false},{&quot;label&quot;:&quot;Vrste tarifa u cestovnom prijevozu&quot;,&quot;value&quot;:&quot;vrste-tarifa-u-cestovnom-prijevozu&quot;,&quot;isDelete&quot;:false},{&quot;label&quot;:&quot;Fiksne tarife&quot;,&quot;value&quot;:&quot;fiksne-tarife&quot;,&quot;isDelete&quot;:false},{&quot;label&quot;:&quot;Varijabilne tarife&quot;,&quot;value&quot;:&quot;varijabilne-tarife&quot;,&quot;isDelete&quot;:false},{&quot;label&quot;:&quot;Dinami\\u010dke tarife&quot;,&quot;value&quot;:&quot;dinami\\u010dke-tarife&quot;,&quot;isDelete&quot;:false},{&quot;label&quot;:&quot;Kako izra\\u010dunati cijenu prijevoza (konkretan primjer)&quot;,&quot;value&quot;:&quot;kako-izra\\u010dunati-cijenu-prijevoza-konkretan-primjer&quot;,&quot;isDelete&quot;:false},{&quot;label&quot;:&quot;Osnovna formula:&quot;,&quot;value&quot;:&quot;osnovna-formula&quot;,&quot;isDelete&quot;:false},{&quot;label&quot;:&quot;Primjer:&quot;,&quot;value&quot;:&quot;primjer&quot;,&quot;isDelete&quot;:false},{&quot;label&quot;:&quot;Kako optimizirati tarife i pove\\u0107ati profitabilnost&quot;,&quot;value&quot;:&quot;kako-optimizirati-tarife-i-pove\\u0107ati-profitabilnost&quot;,&quot;isDelete&quot;:false},{&quot;label&quot;:&quot;Utjecaj digitalizacije na transportne tarife&quot;,&quot;value&quot;:&quot;utjecaj-digitalizacije-na-transportne-tarife&quot;,&quot;isDelete&quot;:false},{&quot;label&quot;:&quot;Budu\\u0107nost tarifa u cestovnom prometu&quot;,&quot;value&quot;:&quot;budu\\u0107nost-tarifa-u-cestovnom-prometu&quot;,&quot;isDelete&quot;:false},{&quot;label&quot;:&quot;Zaklju\\u010dak&quot;,&quot;value&quot;:&quot;zaklju\\u010dak&quot;,&quot;isDelete&quot;:false}]\" data-smooth=\"true\" data-top-offset=\"\"><div class=\"eb-toc__list-wrap\"><ul class='eb-toc__list'><li><a href=\"#what-are-road-freight-rates-and-why-are-they-important\">What Are Road Freight Rates and Why Are They Important?<\/a><li><a href=\"#key-factors-that-affect-transport-costs\">Key Factors That Affect Transport Costs<\/a><ul class='eb-toc__list'><li><a href=\"#fuel-costs\">Fuel Costs<\/a><li><a href=\"#distance-and-route\">Distance and Route<\/a><li><a href=\"#type-of-cargo\">Type of Cargo<\/a><li><a href=\"#labor-costs\">Labor Costs<\/a><\/li><\/ul><li><a href=\"#types-of-tariffs-in-road-freight-transport\">Types of Tariffs in Road Freight Transport<\/a><ul class='eb-toc__list'><li><a href=\"#fixed-tariffs\">Fixed Tariffs<\/a><li><a href=\"#variable-tariffs\">Variable Tariffs<\/a><li><a href=\"#dynamic-tariffs\">Dynamic Tariffs<\/a><\/li><\/ul><li><a href=\"#how-to-calculate-transport-costs-a-practical-example\">How to Calculate Transport Costs (A Practical Example)<\/a><ul class='eb-toc__list'><li><a href=\"#basic-formula\">Basic Formula:<\/a><li><a href=\"#example\">Example:<\/a><\/li><\/ul><li><a href=\"#how-to-optimize-tariffs-and-increase-profitability\">How to Optimize Tariffs and Increase Profitability<\/a><li><a href=\"#the-impact-of-digitalization-on-transport-tariffs\">The Impact of Digitalization on Transport Tariffs<\/a><li><a href=\"#the-future-of-tariffs-in-road-transport\">The Future of Tariffs in Road Transport<\/a><li><a href=\"#conclusion\">Conclusion<\/a><\/ul><\/div><\/div><\/div><\/div><\/div>\n<p class=\"\"><\/p>\n\n<p class=\"\">Road freight tariffs today play a crucial role in the profitability of transport and logistics companies. In conditions of volatile fuel prices, rising tolls, and increasing competition, properly determining freight pricing has become one of the most important business challenges. <\/p>\n\n<h2 class=\"wp-block-heading\"><strong>What Are Road Freight Rates and Why Are They Important?<\/strong><\/h2>\n\n<p class=\"\">Road freight tariffs represent a structured model for pricing transport services. They define how much a carrier will charge for a transport service, taking into account all operational and market factors. <\/p>\n\n<p class=\"\">Their importance lies in the fact that they directly impact:<\/p>\n\n<ul class=\"wp-block-list\">\n<li class=\"\">carrier profitability<\/li>\n\n\n\n<li class=\"\">market competitiveness<\/li>\n\n\n\n<li class=\"\">long-term business sustainability<\/li>\n<\/ul>\n\n<p class=\"\">If tariffs are too low, the carrier operates with minimal or negative margins. If they are too high, there is a risk of losing clients. <\/p>\n\n<h2 class=\"wp-block-heading\"><strong>Key Factors That Affect Transport Costs<\/strong><\/h2>\n\n<p class=\"\">Pricing transport services is not a simple process, as it depends on a large number of variables that are constantly changing.<\/p>\n\n<h3 class=\"wp-block-heading\">Fuel Costs<\/h3>\n\n<p class=\"\">Fuel is one of the largest costs in road transport. Its fluctuations can significantly affect the final transport price. <\/p>\n\n<h3 class=\"wp-block-heading\">Distance and Route<\/h3>\n\n<p class=\"\">The cost per kilometer depends on the length of the route, as well as the type of roads (highways, regional roads) and potential delays.<\/p>\n\n<h3 class=\"wp-block-heading\">Type of Cargo<\/h3>\n\n<p class=\"\">Specialized transport (refrigerated goods, hazardous materials, oversized cargo) requires additional resources and increases costs.<\/p>\n\n<h3 class=\"wp-block-heading\">Labor Costs<\/h3>\n\n<p class=\"\">Driver salaries, daily allowances, and working hours also significantly affect the overall cost calculation.<\/p>\n\n<p class=\"\">According to analyses from <a href=\"https:\/\/www.statista.com\/topics\/5691\/logistics-industry-worldwide\/?srsltid=AfmBOorLzuYQYjlx3POR3UXa7LRwViEuHpSXfZ7DwGAP1kQmipuQ1LU3\" target=\"_blank\" rel=\"noopener\">Statista<\/a> on the logistics market, operational costs in transport are continuously rising, further emphasizing the importance of proper tariff setting.<\/p>\n\n<h2 class=\"wp-block-heading\"><strong>Types of Tariffs in Road Freight Transport<\/strong><\/h2>\n\n<p class=\"\">In practice, several pricing models are used depending on the type of transport and business model.<\/p>\n\n<h3 class=\"wp-block-heading\">Fixed Tariffs<\/h3>\n\n<p class=\"\">Predefined prices for specific routes or clients. Suitable for long-term contracts. <\/p>\n\n<h3 class=\"wp-block-heading\">Variable Tariffs<\/h3>\n\n<p class=\"\">Prices that adjust to market conditions, especially fuel prices and demand.<\/p>\n\n<h3 class=\"wp-block-heading\">Dynamic Tariffs<\/h3>\n\n<p class=\"\">An advanced model that uses data and algorithms to automatically adjust prices in real time.<\/p>\n\n<h2 class=\"wp-block-heading\">How to Calculate Transport Costs (A Practical Example)<\/h2>\n\n<p class=\"\">For an accurate calculation, all costs must be taken into account.<\/p>\n\n<h3 class=\"wp-block-heading\">Basic Formula:<\/h3>\n\n<p class=\"\"><strong>Transport price = (fixed costs + variable costs) + margin<\/strong><\/p>\n\n<h3 class=\"wp-block-heading\">Example:<\/h3>\n\n<ul class=\"wp-block-list\">\n<li class=\"\">Fuel: \u20ac0.35\/km<\/li>\n\n\n\n<li class=\"\">Tolls: \u20ac0.15\/km<\/li>\n\n\n\n<li class=\"\">Maintenance: \u20ac0.10\/km<\/li>\n\n\n\n<li class=\"\">Driver salary: \u20ac0.20\/km<\/li>\n<\/ul>\n\n<p class=\"\">Total cost: \u20ac<strong>0.80\/km<\/strong><br\/>Added margin (20%): <strong>\u20ac0.16\/km<\/strong><\/p>\n\n<p class=\"\">Final price: <strong>\u20ac0.96\/km<\/strong><\/p>\n\n<p class=\"\">This approach enables transparent and sustainable pricing.<\/p>\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img data-recalc-dims=\"1\" fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"689\" src=\"https:\/\/i0.wp.com\/hubbig.com\/wp-content\/uploads\/2025\/03\/businessman-calculates-cost-shipping-container-rising-prices-global-containers-shortage-crisis-import-export-cargo-transit-transportation-inflation-shipping-rates-priced-out.jpg?resize=1024%2C689&#038;ssl=1\" alt=\"road transport tariffs\" class=\"wp-image-3635\" style=\"aspect-ratio:1.4862521674510776;width:659px;height:auto\" srcset=\"https:\/\/i0.wp.com\/hubbig.com\/wp-content\/uploads\/2025\/03\/businessman-calculates-cost-shipping-container-rising-prices-global-containers-shortage-crisis-import-export-cargo-transit-transportation-inflation-shipping-rates-priced-out-scaled.jpg?resize=1024%2C689&amp;ssl=1 1024w, https:\/\/i0.wp.com\/hubbig.com\/wp-content\/uploads\/2025\/03\/businessman-calculates-cost-shipping-container-rising-prices-global-containers-shortage-crisis-import-export-cargo-transit-transportation-inflation-shipping-rates-priced-out-scaled.jpg?resize=300%2C202&amp;ssl=1 300w, https:\/\/i0.wp.com\/hubbig.com\/wp-content\/uploads\/2025\/03\/businessman-calculates-cost-shipping-container-rising-prices-global-containers-shortage-crisis-import-export-cargo-transit-transportation-inflation-shipping-rates-priced-out-scaled.jpg?resize=768%2C516&amp;ssl=1 768w, https:\/\/i0.wp.com\/hubbig.com\/wp-content\/uploads\/2025\/03\/businessman-calculates-cost-shipping-container-rising-prices-global-containers-shortage-crisis-import-export-cargo-transit-transportation-inflation-shipping-rates-priced-out-scaled.jpg?resize=1536%2C1033&amp;ssl=1 1536w, https:\/\/i0.wp.com\/hubbig.com\/wp-content\/uploads\/2025\/03\/businessman-calculates-cost-shipping-container-rising-prices-global-containers-shortage-crisis-import-export-cargo-transit-transportation-inflation-shipping-rates-priced-out-scaled.jpg?resize=2048%2C1377&amp;ssl=1 2048w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n<h2 class=\"wp-block-heading\">How to Optimize Tariffs and Increase Profitability<\/h2>\n\n<p class=\"\">Optimizing tariffs is not just about lowering prices\u2014it\u2019s about smart cost and revenue management.<\/p>\n\n<p class=\"\">The most effective strategies include:<\/p>\n\n<ul class=\"wp-block-list\">\n<li class=\"\">using digital platforms to connect with clients<\/li>\n\n\n\n<li class=\"\">analyzing data and tracking costs in real time<\/li>\n\n\n\n<li class=\"\">reducing empty runs through better route planning<\/li>\n<\/ul>\n\n<p class=\"\">If you want additional insights, you can explore other topics on the <a href=\"https:\/\/hubbig.com\/en\/blog\/\">Hubbig blog<\/a>, which covers logistics trends and business optimization.<\/p>\n\n<h2 class=\"wp-block-heading\">The Impact of Digitalization on Transport Tariffs<\/h2>\n\n<p class=\"\">Digitalization is completely transforming how tariffs are set and managed.<\/p>\n\n<p class=\"\">Instead of static price lists, modern companies use:<\/p>\n\n<ul class=\"wp-block-list\">\n<li class=\"\">AI analytics for price forecasting<\/li>\n\n\n\n<li class=\"\">automated tariff calculation systems<\/li>\n\n\n\n<li class=\"\">transport management platforms<\/li>\n<\/ul>\n\n<p class=\"\">According to <a href=\"https:\/\/www.mckinsey.com\" target=\"_blank\" rel=\"noopener\">McKinsey<\/a> research, digital transformation can significantly increase efficiency and reduce costs in logistics.<\/p>\n\n<h2 class=\"wp-block-heading\">The Future of Tariffs in Road Transport<\/h2>\n\n<p class=\"\">In the coming years, major changes in pricing models are expected.<\/p>\n\n<p class=\"\">Key trends include:<\/p>\n\n<ul class=\"wp-block-list\">\n<li class=\"\">AI-driven pricing (automated pricing)<\/li>\n\n\n\n<li class=\"\">green tariffs for sustainable transport<\/li>\n\n\n\n<li class=\"\">full digitalization of logistics processes<\/li>\n<\/ul>\n\n<p class=\"\">Additionally, according to DHL analyses, digital platforms will become a key tool for transport management.<\/p>\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n<h2 class=\"wp-block-heading\">Conclusion<\/h2>\n\n<p class=\"\">Road transport tariffs are no longer a simple calculation\u2014they are a strategic tool that directly impacts business success. Carriers that understand their costs, leverage data, and implement digital solutions gain a significant competitive advantage. <\/p>\n\n<p class=\"\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Road freight tariffs today play a crucial role in the profitability of transport and logistics companies. In conditions of volatile [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":1601,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","_eb_attr":"","content-type":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[39,1,43,41],"tags":[],"class_list":["post-1593","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-carriers","category-all-posts-en","category-freight-forwarders","category-uncategorized-en-2"],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/hubbig.com\/wp-content\/uploads\/2025\/03\/Linkedin-article-Presentation-1.png?fit=1920%2C1080&ssl=1","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/hubbig.com\/en\/wp-json\/wp\/v2\/posts\/1593","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hubbig.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hubbig.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hubbig.com\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/hubbig.com\/en\/wp-json\/wp\/v2\/comments?post=1593"}],"version-history":[{"count":8,"href":"https:\/\/hubbig.com\/en\/wp-json\/wp\/v2\/posts\/1593\/revisions"}],"predecessor-version":[{"id":3647,"href":"https:\/\/hubbig.com\/en\/wp-json\/wp\/v2\/posts\/1593\/revisions\/3647"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hubbig.com\/en\/wp-json\/wp\/v2\/media\/1601"}],"wp:attachment":[{"href":"https:\/\/hubbig.com\/en\/wp-json\/wp\/v2\/media?parent=1593"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hubbig.com\/en\/wp-json\/wp\/v2\/categories?post=1593"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hubbig.com\/en\/wp-json\/wp\/v2\/tags?post=1593"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}